Friday, August 24, 2007

SO wrong...

I don't know if you get commercials for the Jack-in-the-Box fast food chain where you live. But I do, and one they're currently running is deeply disturbing to me.

The commercials features the exploits of "Jack," who is supposedly the CEO or something of the chain. Jack is...well, let's just say he's "differently appearanced" (a picture is here). He has this freakish giant ping-pong-ball head, with painted-on features. (How he actually sees, hears, and speaks is a bit of a mystery - I suppose it is like Hello Kitty being able to eat even though she has no mouth).

Jack has a wife - a hot, blonde, normal-human wife.

Some of the ads feature their child - who looks like a mini version of Jack. (I don't even want to think about his birth. Or maybe the hot, blonde wife is Jack's second, "trophy" wife, acquired after he made CEO, and the mother of his child is a ping-pong-ball head like he is).

But that's neither here nor there. The disturbing ad doesn't feature the child.

No, Jack and his wife are in a hot tub. There's a very-70s couple in there with them (guy with a huge 'stash and chest hair, woman with blue eyeshadow. The woman isn't that attractive - well, actually, neither of the "70s couple" is a prize). The woman asks Jack and his wife if they're "into trying new things." (Dear God, NO.)

Jack and his wife express some mild interest, and Jack plugs some sandwich or other (apparently, that's how he interprets "trying new things.") The wife of the other couple leers lustfully and says, "Then...let's make a Jack sandwich."

Aaaauuugh! Get the brain-bleach! That's not an image I want! Do not want!

Oh, yes, I know the chain would argue that what she's asking for is for Jack to get out of the tub and go slap together some greasy pastrami delight (or whatever they call the new sandwich), but you'd have to be awfully innocent not to have your mind go to "the other place" with that statement - especially since the couple with Jack and his wife couldn't be any more 70s without them both wearing coke spoons on little chains around their necks.

2 comments:

Anonymous said...

This commercial makes me laugh every time I see it. If this disturbs you, try googling for the McDonalds commercial from a couple years ago where the kid asks his dad, "What is sex", or, even better, the Jack in the Box commercial where Jack is a counselor at a summer camp and while sitting around the fire, one of the young girls asks Jack, "How do you know if you're a lesbian?" Disturbing, yes; funny, absolutely.

Anonymous said...

Maybe you should just lighten up...